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Rise is coming up soon, May 3rd through 5th, and while many of you have probably heard about it, most of you probably haven’t been there. I’d like to talk about how it compares to other industry events, and what makes it so special.

We’ve attended Rise every year, and it continues to be a wonderful collection of kind humans perpetuating greater gentleness to the rest of the world. This is the third annual Rise gathering, and it promises to be just as third eye-opening as the previous ones.

Last year, Graham and Ashkahn got to sit down with Kevin McCulloch and Jacob Resch, the organizers of Rise and owners of Float STL, for the Daily Solutions Podcast which was right in the middle of its run at the time. You could tell from the conversation that there was a certain delight from everyone involved in getting to share horror stories about the stresses of running a conference for the float industry.

During that conversation, Kevin shared his thoughts on how Rise compares to the Float Conference. As he says, it’s a “gift that the Float Conference is already operating” since it’s “the pulse of the entire industry… and we wanna focus on this little sliver. And it wouldn’t even make sense to do that if the Float Conference wasn’t servicing the whole industry.”

(If you’d like to see some of our coverage from last year, you can check out the podcast episodes where Graham and Ashkahn took live questions all day or you can check out the live blog we ran during the presentations.)

It’s difficult to talk about Rise without referencing the Float Conference, despite them being very different. The Float Conference was birthed out of necessity. It was started because there was no other industry event at the time and so Float on started one.

Rise is another conference for the float industry. Absolutely. But that doesn’t make it an East coast Float Conference. While the Float Conference is for the entire industry, Rise is much more focused on float center owners, and even more specifically, those who focus on spreading the practice of floating. You could say that Rise is more a cultural event than a business one. It’s for the float community as opposed to the float industry.

Kevin and Jake will no doubt be leading us in thoughtful conversations, introspective meditations, and sharing the warmth and love that they feel for everyone who comes.

At Rise, everyone does everything together at the same time. If there’s a presentation going on, everyone is in the audience. If there’s lunch, everyone is at lunch. If it’s time for guided meditation, you’re right there for guided meditation. Each event bonds you closer with the rest of the people there until by the end of the weekend, you feel like you’ve just shared an intimate experience with loved ones. Even if you’ve never met them before a few days ago.

One of the best ways to see this contrast is to look at the speakers who attend both events. Justin Feinstein, the head researcher at the Float Lab at the Laureate Institute for Brain Research, shares updates on his research every year at the Float Conference, and at Rise he focused far more on how to get float center owners involved in contributing to the scientific community.

While Glenn and Lee Perry are consistently delightful and kind, in the context of Rise, their talk feels much more like a fireside chat than the TEDTalk style presentation it appears to be at the Float Conference.

Even Graham and Ashkahn are more laid back at Rise – they did their presentation there in bathrobes last year!

Not to mention that St. Louis itself is such a lovely city. There’s always something to do, and getting to visit Float STL is really a treat.

So far, every year we visit, we take a group trip out to the City Museum, which is like no other place on Earth. If you’ve never been, it’s a surrealist wonderland for children and adults. Beyond being just a museum, it’s a monument to the oddities that exist within the human mind. While yes, there are historical artifacts, artwork on display, and educational experiences aplenty to be had, the entire building functions more as a giant playground filled with wrought iron structures, disturbing tile mosaics, and a giant ball pit at the center of a climbing maze. Honestly, it’s something that needs to be seen to be believed.

In short, if the Float Conference is like a family reunion, Rise is like coming home for the holidays. It feels so cozy and familiar. In both cases, everyone there is family, but the setting for Rise is more intimate, less overwhelming. It’s so much easier to say hello to everyone you know at Rise, even if you know everyone!

*Also, consider this an open invitation to join us this year at the City Museum! We’ll be visiting Monday, May 6th, after the Rise gathering has concluded. Below are just a handful of images from the museum to help entice you.

 

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The Daily Solutions Podcast – Our Top 5 Episodes from April

Avoiding Soundproofing Mistakes During Float Tank Installation – DSP 157

Obviously float center construction is expensive, in no small part due to the soundproofing in each of your rooms. The last thing you want to do is screw it up by making a simple mistake when installing your float tanks. 

Graham and Ashkahn delve into everything you need to consider during installation to not screw up your soundproofing, including what additional materials to purchase and how to ideally set up your float rooms. 

The Daily Solutions Podcast – Our Top 5 Episodes from April

Book recommendations for Float center owners – DSP 156

It’s no secret Graham and Ashkahn love to read, often about business methodology and philosophy. In this episode, they provide a list of the books they would consider to be their biggest influences that helped shape their own business philosophies and methods, along with what exactly about each of these titles is so interesting and engaging. 

The Daily Solutions Podcast – Our Top 5 Episodes from April

Does it matter how you order your filtration equipment on a float tank? – DSP 155

When setting up your float tank, it can be tempting to look at the spa pack and imagine how much more convenient it would be if the pieces were rearranged a little bit. So… is there a particular order to the filtration equipment? Why or why not? 

Fortunately, Graham and Ashkahn have painfully researched this issue and know all the ins and outs of water treatment systems for float tanks and why they are the way they are.

The Daily Solutions Podcast – Our Top 5 Episodes from April

Pairing Psychotherapy and Floats – DSP 154

It’s easy to look at some of the research that comes from floating or look at special programs for veterans with PTSD and think about how float tanks should be paired with psychotherapy.

Graham and Ashkahn have met several therapists who use float tanks in conjunction with their sessions, sometimes exclusively. They also know that it’s important to recognize that they are trained professionals who are providing a treatment for difficult to treat psychological issues in some cases. Knowing when to leave the work to the experts is a valuable part of providing a service like this one with so many broad uses.

The Daily Solutions Podcast – Our Top 5 Episodes from April

What is too small for a 4-tank float center? – DSP 153

Real estate costs from building out a float center, especially in an urban area, can get costly really quick. Sometimes compromises need to be made. But how much of a compromise is too compromised?

As with the best float center mistakes, Graham and Ashkahn can speak to their personal experience on this issue. They talk about opening a four tank center with less than 1,000 square feet and how much of a mistake it is. They also provide helpful planning tips so you can find out how much space you need at an absolute minimum for your float center.

The Daily Solutions Podcast – Our Top 5 Episodes from April

How Do You Find Time for Hobbies? (Rise) – DSP 152

This is the last episode we recorded at Rise and it seemed fitting to close out the recordings with the organizers again, Jake and Kevin. In this episode they talk with Graham and Ashkahn to answer a question from Greg Griffin about how to manage your time after opening a float center to dedicate to hobbies. 

While the episode starts a little heavy, the conversation turns and begins discussing the value of work and how rewarding it is to be in this industry. 

Thank you to everyone who came and talked to us at Rise and shared your experiences. If we don’t see you at the Float Conference, hopefully we’ll see you next year. As always, float on.

The Daily Solutions Podcast – Our Top 5 Episodes from April

What’s the Weirdest Post Float Experience You’ve Seen (Rise) – DSP 151

Another conversation that was captured at Rise was this little sit down between Graham and Ashkahn and a float center owner by the name of Jeremy out in San Antonio. They talk about a subject that I think comes up whenever float people get together. “What’s the weirdest thing you’ve seen after someone got out of a float?”

Sometimes people have a hard time coming back to Earth after a really good session in the tank and seeing how they interact with the rest of the world afterwards can be heartwarming and enlightening. It’s part of the reason we do what we do. 

The Daily Solutions Podcast – Our Top 5 Episodes from April

Should Float Centers Tone Down Their Personality in Rural Areas? (Rise) – DSP 150

Another great conversation that came out of Rise. Graham and Ashkahn sat down with Russ, a local float center owner who is just about to open his doors. He wanted to talk to the guys about how best to present floating to a more rural and conservative area. Graham and Ashkahn have seen float centers from across the world in rural and metropolitan areas alike and share their take on how best to present floating to people who aren’t as exposed to other alternative wellness practices. 

The Daily Solutions Podcast – Our Top 5 Episodes from April

Customers Who Overstay Their Welcome (Rise) – DSP 149

Graham and Ashkahn sat down with Mark and Jennifer Gurley at Rise to talk about an issue that can seem scary for float center owners, especially those who haven’t worked in customer service. What do you do about the customer who takes advantage of your generosity and overstays their welcome? How far is too far? And what are the appropriate steps to take when you have someone who won’t respect your boundaries? 

Graham and Ashkahn share their experiences from the handful of times it has happened at Float On over the years and how it’s worked out and compare notes with the Gurleys and their float center.

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